Hi there people!
Fabulous to see you here :) Ok…I’m not Santa. I can’t actually see you ;)
Today I’ll be chatting with you creating a whole year’s worth of topics that you can use to reach the goals you’ve set out to accomplish.
When I reached out to you entrepreneurs, coaches and speakers.
So many of you have told me that you found it is incredibly difficult to figure out content all year round.
AND some of you said that it even prevented you from creating it altogether.
Using all of the tools we’ve learned so far in this Pre Video and Video Essential Series.
Goal Setting, Persona Discovery, Avatar Building, Addressing Pain Points, Finding Clients Online and Getting More Clients with Engagement
We’ll walk through first steps to *easily* creating content topics in order to reach your yearly goals
Using your pre set goals that you’d previously decided on.
If you haven’t set any goals You might want to go back and read the an earlier blog
in this series around Goal setting where we spoke in depth about how to do this.
Here’s an example of what you will want to know before you start creating your topic.
I want to make an additional $48000 selling my Educational Training Package by posting 4 videos each month, once a week.
Lets say your Title for your Educational package is “Changing your Mindset to Feel your Flow and Create Abundance”.
And your target persona is Rachel:
A married Woman over 45
Going through life changes.
running their own business.
Is time starved.
Has a hard time creating wealth.
Your Avatar is likely hanging out
And now you want a years worth of Video Content
Breaking your year down into 12 months
You’ll end up with 12 Topics per month
In the next blog post I will demonstrate how these can be further broken down into the weekly titles for 6 of the 12 topics.
Take the elements of your package and divide them into topics.(I have helped tons of clients mind map these out.)
Just off of the top of my head I’ll demonstrate by using these fictitious 12 topics
for the example title that I just came up with...
“Changing your Mindset to Feel your Flow and Create Abundance”.
You can see now that with your above avatar in mind the beginning of a strategy is materializing right before your eyes.
No more guessing if your content is right or if you are wasting your time.
Using this example, can you think of 12 topic titles that can reach your ultimate goal?
I know you can :)
Thanks so much for reading.
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If you’d like help strategizing the specific topics for your business, book a zoom call. I’d love to help.
A YouTube video blog to speakers, educators and coaches focusing on how to tips and lessons to create the most impactful Video. Producer, award winning director (https://www.imdb.com/name/nm9739807/) and media strategist, Carole Parsons, shares her wealth of knowledge in this YouTube Video Blog to help you get results from the video that you make.