Download the printable template below to help you make your next 2 minute video.
Ultimate Template to Making A 2 Minute Video
Hi there you video making friends
Today I’m going to chat about a result driven Video Structure Template that you can use to create any 2 minute video or video blog.
It’s a guide you can always use to Storyboard your video to
Keep the flow
Keep Your audience entertained
right to the end
Get your point across.
And have watchers take part in your Call to action.
Have you ever started to film yourself and well…got a little lost.
Ya know, Felt that you were rambling and even forgot what you were talking about.
That’s never happened to me (Oh yes! It has! Many times)
Planning the structure before you sit down to script can help in so many ways.
Your look remains consistent,
It keeps you to the point
You get all that you wanted to say “out there” so that you position yourself as the expert that you are.
And as a bonus later you can even use your template if you are outsourcing your editing to a professional.
Lets go over the elements to your Video Template. I’ll give you an estimated time for each if we were creating a two minute video.
If you wanted to create a longer video…just change the times that you take to outline your challenge and provide solutions.
To bulk out your solutions for longer videos you can tell personal stories that you know the watcher will relate to.
****As a side note****.
I encourage Videos no longer than 2 minutes for most Social Media platforms.
Unless you’re platform is YouTube and that will be a whole other series
(And Tic Tok also is a different video time…also another series)
Here are your elements
The Animated Intro (Max 7 seconds)
It’s your overall introduction sitting in front of every one of your videos to identify your brand
The Title (approx 2-5 sec)
It’s the name that describes what is in your video. It can be narrated as well as having text over a slide.
The Introduction to your Topic (Max 30 sec)
This is where you will reveal to your audience what your video title is all about.
The Pain Point (30 sec)
Outline a Challenge or Struggle that you know your audience has about the subject.
It helps to grab your audience because now they can relate and are hungry for a solution
The Hook (10 Seconds)
Put somewhere in the middle of your video to encourage your viewers to continue watching, the hook is sometimes formulated as a promise that juicy things will be offered if they can just stay tuned until the end.
And here’s my hook for you in this video blog. Read tile the end I’ll give you the link to download this Template Video Structure pdf to use for all of your 2 minute videos.
The Solutions (60 sec)
The bulk of your video will now be on the Solution or information you have to solve the problem that you spoke of earlier.
This can be done with a story or examples.
In a 2 minute video I would keep this to about 60 seconds.
Your Conclusion and sign off (10 seconds)
This can be one phrase that signifies that your video is complete giving you a chance to identify yourself or your brand once more before the call to action.
Call to Action (5-10 sec)
A quick 5 to 10 second, powerful and to-the-point narration or slide with music that tells your audience what to do next.
Because the success of your video will depend on the action that they take.
And that’s all for Creating the Structure for your Video
Here’s the link to the downloadable PDF version you can print out when you’re planning out your next video series.
Have fun making those videos :)
Other Social Media Content to Fill In your Video Campaign
Check out my bonus blog that I wanted to share with you
in the Pre video and Pre Video Blog Series.
It’s all about the other Social Media content that you can create that will compliment your video strategy.
Lets face it!
Although Video is a huge part of your overall Social Media Strategy
It’s the best way to get across
However, video production takes time and most of the busy entrepreneurs & leaders that I know don’t have the time to create video posts for every day of the week.
Your consumers and the platforms they’re on might favour a more bite sized content offering.
It could look like a funny meme or perhaps even a poll to your audience.
We’ve made it much easier now that you have a year’s worth of topics and titles because all you have to do now is focus the rest of your content to compliment the weekly titles and monthly topic theme.
If you’re a health coach and the first monthly topic is
And you will have 4 titles in that topic. (For more info on creating topics and titles...Click here To see the previous blog/video on Creating Topics and Titles for a Whole Years Plan)
The first week's video title is “Journaling Now for the Effective Results”
The rest of the social media content could be the following:
Here’s a link to a .pdf list I've created for you of over 40 content creation ideas.
Download it to get inspiration for your next social media campaign.
It’ll give you all kinds of different ways to create social media content to compliment your video marketing strategy,
All you have to do is fill in around the video plan you’ve created with all of the rest.
And that’s all for today
Thanks so much for coming by.
Be sure to download the Content Quick Pick sheet to use as part of your yearly strategy
And I’ll see y’all soon.
Well hi there.
This is a part 2 to creating a whole year’s strategy for Social Media.
In the previous video blog called Building out A Years Worth of Topics I showed you how easy it is to create 12 topics. One topic monthly for a full 12 months to reach a predetermined goal to make more money.
1. You set a yearly goal.
2. You figured out the formula of how video content will help you reach that goal.
3. You broke your year out into 12 monthly Topics.
We’ll walk through an example of how to build out 6 months of those topics into “Weekly Titles” so that you’ll now have an idea of how to do it for your own strategy.
Here’s YOUR recap
I’ll Go over the example once more
I want to make an additional $48000 selling my Educational Training Package by posting 4 videos each month, once a week.
We made up a fictitious Title for your Educational package called
“Changing your Mindset to Feel your Flow and Create Abundance”.
And your target persona is Rachel:
A married Woman over 45
Going through life changes.
running their own business.
Is time starved.
Has a hard time creating wealth.
Your Avatar is likely hanging out
Under the fictitious title you built a year’s worth of topics which were the following
Starting from the beginning
of your Educational Package
and building out
Course title = Changing your Mindset to Feel your Flow and Create Abundance
Topic 1 Where you are now
Topic 2 Starting on the path
Topic 3 Tools of Change
Topic 4 Self Care
Topic 5 Evidence Of Success
Alright! I’m sure you can now see the logic in the build out.
Can you imagine building out your own yearly topics and titles this way?
I know you can :)
Thanks so much for reading.
Hit Subscribe for video tips every single week and check out my Facebook page for updates.
If you’d like help strategizing the specific topics for your business, click here to book a zoom call.
I’d love to help.
A YouTube video blog to speakers, educators and coaches focusing on how to tips and lessons to create the most impactful Video. Producer, award winning director (https://www.imdb.com/name/nm9739807/) and media strategist, Carole Parsons, shares her wealth of knowledge in this YouTube Video Blog to help you get results from the video that you make.